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The differing nature of
dental practices
No two dental
practices are alike! Each takes on the
characteristics of the practitioner who owns it.
The personality of the owner is probably the key to
how that office "feels" when you walk in the door.
Some practices may feel "clinical and efficient",
while others feel somewhat more home spun and laid
back. The dentist's personality is reflected in his
or her treatment preferences as well. The fact that
different dentists will suggest different plans to
treat your condition does not necessarily mean that
one plan is better than another.
In my experience, all dentists will
suggest what they feel to be the very best plan for any
given patient. The differences between the treatment
suggested by one dentist and that of another reflects that
dentists preferences based on his or her experience. Thus
differing treatment plans do not necessarily reflect
any deficiency in either dentist's judgment.
It is important to remember that there are
numerous ways to treat the same situation, and it is always
important for the dentist to tailor the treatment plan for
each patient's specific circumstances. A major part of
those circumstances may be financial, and since different
treatment plans can vary a great deal in cost, it is helpful
if the dentist takes the patient's ability to pay into
account.
Think of treatment plans like various
models of cars offered by different dealers. All of the
models are new, have warranties and will work well out of
the lot. The higher end models, however have some
advantages not found in the less expensive models. Some
options add years to the life of the car. Some add to the
appearance and enjoyment of driving it. Dental treatment
plans are like that too. Saving a badly damaged tooth with
a
root canal and a
crown will preserve it for
a long time, but it is expensive, and the patient may opt
for a much less expensive
extraction instead.
Replacing a missing tooth may be done with an expensive
implant
or
fixed bridge
(which remains
in the mouth and is not removable), or a much less
expensive
removable partial denture.
A dentist should be able to explain the advantages and
disadvantages of the various options, and allow the patient
to make the decision.
All dentists who have graduated from an
accredited dental school should be technically competent to
perform any procedure that they personally feel comfortable
performing. But it is important to remember that each one
is an individual, and no two dentists can perform exactly
the same technical procedure in exactly the same way. As a
matter of fact, no single dentist can perform exactly
the same procedure exactly the same way twice in a row! How
well your filling turns out depends as much on how wide you
can open your mouth as it does on the technical
qualifications and skills of the dentist himself.
Over the years I have developed a respect
for those who practice dentistry. By and large, these are
honest people who have the best interest of their patients
at heart. For an interesting perspective on the overall
state of ethics in the dental profession, please see my page
on
bleaching teeth, and
especially the section on
why it took so long for many of us to
accept bleaching as a standard part of dental
treatment.
Fees and how they are
set
To understand fees in dentistry, it is
important first to understand the difference between goods
and services. Goods are things like clothing, sinks and
automobiles. Services are the human labor involved in their
production, installation or alteration. The sink, faucet and
pipes are the
goods. The plumber provides a service by installing
them for
you. Goods can be mass produced and distributed all over the
world. A service may depend upon the labor and intelligence
of a single person.
Goods
The price for an item (a good)
depends on its availability as much as on its quality. Penny loafers produced by a factory in Taiwan
may be sold in two different stores in different parts of
the country. The loafers may be identical,
but they are likely to be priced differently depending on the location where you
bought them. The same pair of shoes may be much more
expensive if you purchase them in an upscale botique under a
fashionable brand name, than if you bought them in K-mart
under an off-brand name. In this case, the relative wealth
of the local population determines what the price will be.
On the other hand, a different brand of penny loafer may be
hand sewn and could be expected to be of superior quality,
and yet be sold at K-mart for less than the Taiwanese shoes
sold at the upscale mall. Again, the price is set by "what
the local market will bear". Price comparison shopping makes a
great deal of sense when shopping for goods.
Services
Services are a very different
story, and since everything you get in a dental office is a
service (and not a "good") there is a great deal of
confusion in the public mind about its relative value. The
value of dental services is not measured in the size of a
restoration, or the physical value of the gold, silver or
plastic used in its production. The time it takes to perform
the service is certainly a factor, and so is the technical
excellence of the finished product, but they are not the
only factors that count. For example, a dentist may produce
a perfectly executed crown to correct your smile, but he may
have the personality of a weasel and handle you like a
concentration camp guard. How much should you pay to be
treated like a human being while receiving the service?
The answer to this question depends upon the patient you
ask. Comparison shopping based on fees will always net
you a difference, but not necessarily the one that you
expected.
Finally, there is the factor of "overhead".
It costs a lot of money for a dentist simply to purchase and
install the necessary equipment. The initial outlay is
usually borrowed from a bank at interest, and takes many
years to recoup. Most dentists who start a practice from
scratch never make a profit during the first two to five
years, and must work part time for another dentist just to
feed the family. In addition, the regular monthly expenses
are quite large. Most practices employ several assistants,
an office manager, and at least one hygienist. These people
must earn a living wage, and the cost of your filling
reflects this fact.
The dentist must pay rent, or mortgage on
his office, purchase many types of insurance, periodically
upgrade equipment, and provide himself and his staff with
continuing education. There are also many incidentals such
as lighting, snow plowing, trash removal etc. One factor
that has escalated tremendously over the last few years is
the cost of infection control. Each patient requires
several pairs of latex gloves per operator (dentist,
hygienists and
assistants) as well as expensive disposables such as
needles, surgical masks, headrest covers, autoclave bags,
and a slew of other things too numerous to mention. Don't
forget the cost of the expendables such as anesthetic,
filling materials, the cost of lab produced items,
toothpaste, floss, and much, much more. The final price of
the dental services you purchase must take this overhead
into account.
Missed appointments are a major
contributor to the office overhead, and they raise the cost
of dentistry for everyone. In our office, we do not double
book (book two or more patients for the same time slot). If
a patient does not show up for the appointment, that time
goes unfilled. Nothing is produced to offset the office
overhead, and in general, each missed appointment costs that
office a considerable amount of money which must be recouped
by raising the fees for all procedures. (We do not overbook
in our office as a matter of courtesy to our patients. If
two patients are booked for any given time slot, then
obviously, someone has to wait a long time to see the
dentist.)
Location, location,
location
The individual fees for any given service,
such as a
filling, a cleaning, bite
wing x-rays, or a porcelain crown may vary from one
dentist's office to another in any given area. You will
find, however, that within a 20 to 30 mile radius from any
single office, the AVERAGE of all the fees involved in an
entire treatment plan (known as a fee structure) tend
to be about the same. You might pay less for a
cleaning at one office than
at another, but you may pay more for the
x-rays. Or the cost of a
crown may be lower in one
office than in a neighboring dentist's office, but you may
pay more for the adjunctive services such as
post and core or
root canals. In general,
this is the law of supply and demand in action. A dentist
charging much higher overall fees than his local competitors
would find his patients gravitating to other offices.
There can, however, be a very LARGE
difference in fee structure between dentists in different
areas. As a matter of fact, there is a definite gradient in
fees as you get closer and closer to a large metropolitan
area. This does not necessarily reflect a major increase in
value of the services supplied in those areas (although the
rent on the property is generally much higher and adds to
the dentist's overhead). Instead, it is the law of supply
and demand. As you draw closer to cities, the population
tends to contain a larger percentage of very wealthy
citizens, and these people are willing to pay more for
services with ambiance. In New York or Los Angeles, you are
more likely to find offices with waiting rooms that look
like the lobby of the New York Hilton. That atmosphere costs
money, and the fees charged for services in those offices
reflect the atmosphere. On the other hand, the dentist
operating out of his home in East Podunk may be just as
capable of delivering the same services as the "big boys" in
the city much less expensively.
Dental insurance (and
how it works)
What if you have no
insurance?
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Insurance is a
way to maintain health---Not a way to obtain
dentistry!
No one should
ever avoid needed dental care just because he or
she does not have dental insurance!! |
Make no mistake. Having dental
insurance is good. But it is not essential to gaining
access to dental care. On the other hand, medical
insurance is virtually essential to gaining access to
medical care. In the world of medicine, treatment for even a
minor illness frequently runs into the thousands of dollars.
This is NOT the case with dentistry. Dentistry
differs from the rest of medicine in that dentists compete
with each other on the basis of fees, while physicians do
not. (Consider, for example, just what the cost of a 40
minute surgical procedure would be by a physician compared
with that much time and skill in the dentist's chair. The
difference can be many hundreds of dollars. And remember
that medical services generally bill separately for
anesthesia and supplies.) Most people can afford to pay for
dental emergencies out of pocket, and an entire treatment
plan can be very affordable especially if it is strung out
over the course of a year or two. What this means is that
no one should avoid needed dental care just because he or
she does not have dental insurance.
| DENTAL INSURANCE IS NOT WHAT IT USED TO
BE! Comparatively speaking, benefits today are
FAR BELOW what they were in the 1980s. This is
because, while the cost of living has risen
dramatically, benefits have not! When I started
my private practice in 1984, the average "good"
plan paid around $750.00-$1,000.00 per patient
per year. Today most plans pay only $1000.00
per year. It is easy to see that when
everything else has increased by about 500% in
cost since the early 80's, $1,000.00 will not go
nearly as far now as it did back then. |
It is helpful to place the cost of dental
care in perspective. Most patients, even with serious
problems, can receive a reasonable treatment plan that will
produce (at minimum) oral health and a good smile for under
$3000. (We are
talking about the Volkswagen here, not the Mercedes.)
That assumes a good number of
fillings, some
extractions and a
partial denture.) This is
paid as the work progresses, over the course of the year (or
even longer) that it takes to complete the plan. Paying for
this type of service over that length of time can be looked
at like making monthly car payments. If you think about it,
it is worth that much to be able to eat and smile without
pain or embarrassment.
Something New!----Bank
financing!
Financing an expensive dental treatment plan
Dentists are not banks. They have no
means of checking your credit history, and even if they did,
they have no legal status as lenders. They simply
cannot finance your dentistry. Until recently,
patients either had to pay for their dental plans all at
once, or do a little at a time until it was all finished.
This often lead to financial hardship, unfinished treatment
plans or dental work that never ended.
But things began to change when some
financiers figured out that patients are customers
too. When that patient goes into an automobile
dealership and purchases a car, he doesn't have to pay for
it all at once out of pocket. Nor does he make
arrangements to drive the car only when he happens to have
the cash to pay that month. He makes a financial
agreement with a bank or a finance company to take a loan.
He then gets to pay a fixed amount monthly, the dealer gets
his money upfront, and the patient/customer gets his new
car.
Today we have several finance companies
which do the same thing for dentistry that they do for car
dealerships. Now,
Care Credit, Wells Fargo,
Henry Schein and several
other large banks will arrange loans that can be used at any
medical facility, including physicians, dentists,
ophthalmologists, podiatrists and veterinarians. You
don't have to make your own arrangements. The doctor's
staff can apply for you over the internet. The finance
company checks the patient's credit and makes an immediate
decision about granting the loan. If the patient is
approved, he or she signs an agreement, the money goes
immediately to the medical provider, and the patient gets
his or her treatment plan from beginning to end with no waiting
or dragging out his or her wallet at each visit. In
most instances, the medical provider will even pay the
interest on the loan during the first twelve months for the
patient.
Some
things to know
about your insurance
The insurance company will do exactly
what is written into its contract with you. No more than
that. The insurance company's primary allegiance is to
its stock holders. It is in business to make money.
Any money paid out for your dental care is money that they
do not get to keep! Any advertising which implies that a big
insurance company cares about you personally is only advertising, and
is based strictly on their legal obligations to the policy
holder. They don't care if you are in pain, or your mother
is sick. They won't pay for something just because you
think you need it. They won't pay for something just because
the doctor thinks it is necessary either. If you want
to know what is covered, read the fine print.
Two employees from different companies
may be covered by the same insurance company, but they may
have vastly different
coverages. The coverage you get is based
on the policy your employer buys with the company. The
employer makes the decision about the type of policy based
primarily on financial considerations.
The following discussion is only a general
guideline to how the basic plans work. In reality,
different plans can overlap so that an HMO may have some of
the characteristics of a capitation plan, or private
insurance may have some restrictions like those in an HMO or
PPO/PDO. It is very very important to read your policy
to find out the specifics about your plan.
Capitation Plans
In a capitation plan, a dentist signs a
contract and is paid a small monthly fee for each patient,
or each family that has signed up with the plan. The
dentist receives this small monthly fee even if the patient
does not show up at the office for treatment. In return for
that fee, the dentist provides exams, cleanings, x-rays and
sometimes emergency visits for contracted patients who
appear at his door. In addition, he agrees to a fee
schedule for a set number of procedures, some of which may
be paid partly by the patient and partly by the insurance
company, or may be paid entirely by the patient himself.
The fees are generally set very low without regard to the
dentist's overhead or local market value. Capitation
plans have fared very poorly in dentistry because they
frequently do not cover the dentist's expenses.
Dental HMO's
Health Maintenance Organizations, were
designed to "manage" the delivery of health care. The HMO
acts as a "gatekeeper" and "manages" the expenses by setting
the fees and telling the dentist what he will, or what he
will not be paid to do. The dentist signs a contract with
the HMO. He receives a fee schedule set by the HMO and is
paid by the HMO for some of the
contracted services. The fees are generally below market
value. If the procedure that the patient needs is not on
the list, the patient will have to pay for it out of
pocket. The HMO makes an issue out of telling patients that
their doctors are not limited in what they can do for a
patient, but the fact that the dentist will not be paid for
performing a particular procedure sends a fairly strong
message.
The concept of "covered" procedures is not
as straight forward as the HMO would like you to think. A
procedure listed on a fee schedule with an amount that can
be charged does not necessarily mean that that amount
will be paid by the insurance company. It may be
fully paid by the patient. Thus, the insurance company
can state the procedure is covered on the plan, but still
pay nothing toward its completion. This often leads to
confusion and frustration, not only for the patient, but for
the dentist as well.
Last, most HMO's require that the patients
be treated by a contracted dentist. This also means that
the provider must also refer to contracted specialists.
This is not the case with every HMO, but it is true for
most. If there is no local contracted specialist available,
then the HMO may, or may not allow the primary dentist to
refer to one that is not contracted. If the patient sees an
out of plan specialist, the HMO is not necessarily obligated
to cover any of the specialist's fees leaving the patient to
pay out of pocket. The other down side to this arrangement
is that the insurance company is interfering in the
professional preferences of the primary care dentist. It
then becomes possible that the general dentist may be forced
to refer to a specialist in which he or she has little
confidence.
PPO's.
PPO's (Preferred Provider Organizations)
are like HMO's in that they have a network of dentists with
whom they have a signed contract. Patients may choose a
dentist on the PPO list, or choose a dentist outside the
"network". Because a PPO dentist accepts a payment fee
schedule, the patient's out of pocket expenses may be higher
if he chooses to go to a non PPO dentist. This is because a
PPO fee schedule will generally be lower than the dentist's
current fees, and an out of network dentist is under no
obligation to accept the PPO fees. The difference may be
minimal or large. CAUTION: It is important to find out if
your PPO allows payment to out of network dentists. Some
may not.
Private dental insurance
Private dental insurance is insurance with
fewer restrictions. The dentist generally signs no contract
with the insurance company. Note that
not every employer
purchases a standard policy, which is the one
described below. Some private policies vary substantially
from the standard, and you need to check your company
handbook concerning exactly what your policy does cover. In
general, dental industry standards traditionally pay under
the following schedule:
|
Type I
(Cleanings, x-rays, exams, preventive and
diagnostic procedures) |
100% |
| Type II
(Fillings, root canals, extractions, many
emergency procedures, most surgery) |
80% |
| Type III
(Crowns, bridges, dentures) |
50% |
| IMPLANTS,
veneers, bleaching, crowns done for esthetics
only |
0% (No coverage) |
| Most policies have
a yearly limit of $750 to $1500 and a deductible of
$25 to $100. "Deductible' means that the patient
pays that amount prior to the insurance paying
anything at all. Please note that insurance plans
frequently waive deductibles on Type I procedures.
After insurance payment the balance due is called a
co-payment and is paid by the patient. It is
illegal (in Massachusetts where we practice, and in
most other states) for a
dentist not to collect the co-payment. This may be
the case in other states as well. |
Within the private insurance sector, there
are numerous levels of coverage. There are so many
different policies, that it is impossible for the dentist to
know what is covered and what is not. It is important to
read your policy carefully. You can generally find
information pertaining to your policy in your company
handbook, or in the personnel office where you work.
Insurance companies will NOT usually cover work done for
purely esthetic reasons. This includes
bonding to close spaces,
veneers on front teeth and
bleaching.
Direct
Reimbursement
Direct Reimbursement is where the employer
directly reimburses the dentist (or the patient) for dental
expenses upon receipt of a valid bill. There is an
agreed upon yearly amount that the patient may draw from.
In general, there are no questions asked as to what was
done, or why it was done. That is between the dentist and
the patient. Bill submitted, bill paid - it's as easy as
that! Anyone having this type of plan does need to check to
see if there are any specific requirements (such as time
frames for submitting bills) and be sure to follow them.
Direct reimbursement is fairly new in many
areas. It is generally an EXCELLENT type of reimbursement
and is a win/win situation for the employer, patient and the
dental office. The employer is saving money by bypassing
the costly "insurance" purchase and all the paperwork
involved. The dental office does not have to deal with time
consuming insurance paperwork, fighting the insurance
company for benefits that weren't paid but should have
been, trying to justify payment for necessary treatment that
an insurance consultant won't approve for payment, or
waiting weeks to get approval for a procedure that the
patient needs but cannot afford to undertake without
insurance coverage. With direct reimbursement the patient
is allowed to apply benefits in whatever manner
he/she chooses. This reduces waiting time for costly
procedures and often allows patients more choices in
treatment. For a more thorough explanation of this
excellent benefit, both patients and employers who wish
to establish a direct reimbursement dental plan may click on
this link to the
American Dental Association.
Insurance that isn't insurance
One more plan should be mentioned, because
everyone runs into it sooner or later. They are referral
services masquerading as insurance companies. You might see
a brochure in a supermarket or at the mall. Some advertise
heavily on TV. Generally, the patient pays a monthly fee
($6-$10), and the company refers you to a dentist that
accepts their "plan".
Before signing up for this type of plan,
PLEASE call the "plan coordinator" at the company and ask
then how much THEY pay toward your dental work. They
generally try to change the subject or give an evasive
answer, but if in the end, the answer is "nothing", then
this is NOT insurance. This is a referral service.
This service will have a contract with a dentist who will
accept their schedule of fees. You will find that there are
probably only one or two dentists who even accept the fee
schedule, and they are located a LONG drive away.
The largest nationwide dental referral
service has a 1-800 number and
advertises heavily on popular TV shows. Anyone who
watches TV has seen their ads.
By calling this referral service, a
patient does not receive any benefits, such as low fees
or special treatment options from the participating
dentists. Dentists pay a hefty monthly fee for
these referrals, and that monthly fee is the only reason
they are listed.
A large majority of dentists cannot
afford to pay this fee, or believe that this type of
advertising is unethical, and are consequently not
listed. Their advertising suggests the the dentists'
credentials are of prime importance to the referral service,
but the only reason why any dentist would not be listed is
because he or she does not want to pay the monthly fee. The only service
that 1-800-******* provides
is advertising their own business in order to grow a large
patient referral list. Our office has been
approached by this service, and we declined. You
may see ads for them on this site. Feel free to
visit their website. That way they help to pay the
hosting expenses for this one.
| Insurance that isn't insurance is starting
to crop up in general medicine as well.
You will see advertising on TV that suggests
that you can get inexpensive health insurance
even if you are unemployed, not a member of a
group, or are not eligible for Medicaid or
Medicare. If you see one of these TV ads
and happen to have a TIVO or a DVR, back up to
the disclaimer box, pause the picture and
actually read the small print. You will be
surprised to read that these "insurance
companies" do not actually pay the doctor.
The doctor agrees to a discounted fee schedule,
but the patient foots the doctor's bill as well
as a monthly fee to the "insurance company".
|
Some important questions
What is a Pre-treatment estimate?
A pre treatment estimate is essentially
the same as writing to your insurance company to find out
what they will cover on a given procedure. This is a good
idea for expensive work. Unfortunately, the Pre treatment
estimate is valid ONLY on the day it is processed.
Therefore, it is only a guideline to payment. (Benefits may
have been exhausted prior to performing the pre treated
procedure, the policy may have changed, or you may no longer
be covered due to leaving your job.) Even if the pre
estimate clearly states that a procedure will be covered,
the patient may learn later that the "promised" benefit will
not be paid after all. This is rare, but it does happen.
When it does, the patient is still obligated to pay the
entire bill himself.
Is my insurance company good?
This question deserves special attention
because it is asked so often. There are actually two
answers to this question.
- From the point of view of the dentist
and the office personnel, a good insurance company pays
what it states it will pay in a timely manner without
insisting on unnecessary paperwork. It has a legal
obligation to pay what is written in the contract, but
sometimes it can be very hard to collect. As a dental
office, we judge an insurance company by how well it
fulfills its obligations to its policy holders, and how
much trouble we have to go through to collect that
payment. Unfortunately, this is not usually what the
patient is actually asking.
- The patient actually wants to know;
"Does my insurance plan
give me good coverage?" The answer to this question is
that one insurance company may offer
hundreds different plans varying from 0% to 100%
coverage on any given procedure. Some very good
companies offer some very low benefit plans. That same
company may offer much higher coverage plans as well,
but the employer decided to purchase a low benefit plan
instead. As a dental office, we are not in a good
position to tell you what your particular benefits
are. If we give you specific answers, we may be wrong.
To answer this question, check with your company
personnel office and compare your plan with the
guidelines provided in the standard insurance table
above. Be sure to
check the yearly maximum.
Why doesn't your office
accept my HMO (PPO, capitation plan, contract insurance)?
The decision of whether or
not to accept a particular plan is based on financial and
ethical considerations. In many instances, the plan's
contract does not provide high enough fees to justify the
amount of time the dental office must spend performing the
various services. Sometimes, the restrictions that the
contract levies on the dentist may prevent him (or her) from
serving what he feels are the patient's real needs.
Larger offices with numerous
associates may be better able to offset the low fee schedule
by allowing that office to produce a greater volume of
work. Smaller offices frequently cannot. By accepting
the fee schedule of any of these plans, the dentist is
implicitly stating that he agrees with the treatment
objectives of the HMO. The dentist knows the patient,
and understands the patient's needs and desires. The
insurance company does not! If an insurance company makes
ethical demands on the dentist based on their financial and
legal interests, the dentist may not feel that he can
ethically conform to the treatment plan dictated by the
insurance policy.
None of this means that the
insurance company is wrong in its policies. It simply means
that each practitioner has legitimate reasons for rejecting
the terms set fourth in the contracts offered.
A good example of this type
of insurance/dentist interaction comes from the following
account of my own experiences with one local HMO.
This particular HMO offered a
fairly comprehensive fee schedule. The patients were
"covered" for lots of procedures including extractions, root
canals, crowns, bridges, dentures etc. Unfortunately, the
term "coverage" meant almost exclusively that these
procedures were mentioned on the fee schedule. The patient
learned, when he got to the office that the insurance
company would actually pay only for type I (preventive)
work, and fillings. Everything else on the fee schedule
was paid, not by the insurance company, but by the patient
out of his own pocket. If a particularly deep cavity
leads to a toothache after the filling, the patient had to
foot the bill for the root canal or extraction that
followed.
The final straw came when
I decided to stop inserting silver
fillings in back teeth. Even though the original
contract paid for silver fillings quite well, they refused
to pay anything on the newer composite fillings. This
happened because composite fillings in back teeth were not
included on the original contract, and the insurance company
refused to amend the contract. Rather than treat my HMO
patients differently than I treated my private patients, I
resigned from that HMO. |